Discover the power of brand archetypes
Position a strong brand using the brand archetypes
brand archetypes offer
Brands that communicate like people,
are heard as friends.
What are brand archetypes?
At More than that, we build human brands with a personality. An effective way to define this personality is through the use of brand archetypes.
Brand archetypes are recognizable personalities or roles that you encounter everywhere. You may know them from books and movies, but these roles are also applicable to brands. We as humans like to think in boxes, and by using brand archetypes in the right way for your brand you can successfully position yourself in the minds of your customer.
Why Brand Archetypes Are Our Love Language
Applying brand archetypes in your brand strategy offers several advantages:
Blueprint
A clear archetype acts as a compass for a consistent brand identity. The archetype guides your behavior, communication and appearance as a brand.
Positioning
Archetypes help establish a position in people's brains. Because we as humans choose brands that we understand, that we identify with and that stand for something.
Real connection
More than ever, it's about truly connecting with your customers. No longer acting on a thinking level but touching and connecting on an emotional level. Archetypes help make this connection.
Emotional connection
Archetypes appeal to universal human emotions and once we as a brand can strike an emotional chord and give meaning to something someone sees, uses or experiences, you make the brand powerful.
Projectmanager
Manon
Webdeveloper
Jeanette
Brand strategist & concept designer
Tessa
Brand designer
Nienke
We are MORE
A small but fine design agency, based on the Katwijk coast. Our team consists of experts working here - or from other coastal locations in Europe - on the same mission: making human brands.
We believe in real connections and pure craft and like to think outside the box in a personal and attentive way.
What we do best
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Writing strong brand stories that touch
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Develop strategically strong brand identities
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Develop professional, aesthetic and functional websites and web shops
